As search algorithm becomes smarter, SEO strategy must also be changed. Traffic and leads can no longer be generated using the black hat SEO strategies. That said, search engine optimization strategies have gone through tremendous change in the last few years.
To keep up with changing trends, businesses must update their knowledge about SEO strategies. To help you in this journey, we present you some tips related to advanced SEO strategies, which can make your business 2017 ready.

1. Explore Your Presence in All Platform

We live in a society where everyday decisions are made using the Internet. Due to this, merely having a website will not enable you to expand your business and create awareness for your brand.
Social media plays an important role, which 2you can use to spread awareness for your brand.
However, the general practice is that brands limit their presence to few social media platforms.
In addition to Facebook, Twitter, and LinkedIn, brands should explore Instagram, Pinterest, etc. to see how well they can connect with the audience on those platforms.

One benefit of having a strong online presence on all social media platforms is that when people start sharing your valuable content consistently, others will begin to perceive you as an industry leader.

2. Make Your Site Responsive and Mobile-Friendly

In 2016, with support from Google, Twitter, WordPress and several other publishers and companies, the AMP project was launched, with an aim to create fast-loading mobile web pages, signaling the importance of mobile.
The desktop is gradually becoming the “secondary touch point” for most internet users. As per statistics, mobile now represents 65% of digital media time, making mobile a clear growth driver for the present and for the future.
According to data released by StatCounter, 51% traffic came from mobile devices while around 48% came from desktop and laptops in the months of October.
As 2017 unfolds, we will see mobile to be the dominant platform from where internet traffic will generate. So it is of utmost importance that your Content, SEO, and every other digital strategy is designed while keeping mobile in the front.
All these statistics are pointing to one thing: there is tremendous potential for increased search traffic in making your site mobile-friendly.
Another reason to make your website mobile responsive is that Google will soon penalize sites that are not mobile-friendly.

3. Create More Optimized Landing Pages

A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for search traffic.Unfortunately, not many B2B companies fully grasp the importance of the search results landing page.
According to the SEO service, MarketingSherpa, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but your landing page is where you initiate a relationship.
Copyblogger Media creates high-quality landing pages on popular topics. They go the extra mile with professional graphics and layout.
Then, they drive traffic, links and authority to the SEO expert page, through press releases and content marketing.
It has been observed that Optimizing of a landing page increases the conversions greatly, generates qualified leads and helps in increasing sales. By just sticking to the fundamentals itself, you can get an amazing landing page with great conversion rate. However, with changing SEO tactics, optimizing your landing page should involve the following:

• Has meaningful images with appropriate call to action
• Answer to WIFM (What’s in it for me?) for customer
• The template design should be Clean and Clear
• Use customer testimonials to increase trust
• Use of keywords and relevant meta tags

4. Optimize Your Images 

Slow loading speed of web pages can severely affect the ranking of your website. The most common reason being, poor loading time due to heavy images. Image optimization can help your website load faster and can save it from high bounce rate.
Here are some of the best ways to effectively optimize your images:

• Use the right file name
• Keep the file size as low as possible
• Keep PNG format
• Alt text and title text

5. Spy and Target Competitor’s Live Keywords

As of 2017, focusing merely on keywords to rank better in search results may not be the right approach. Instead, knowing the search queries being used by people will benefit more.
Sometimes, the user may not know the exact description of a product and he/she may try to search using irrelevant keywords. In such a scenario, businesses who have implemented their content strategy using non-branded keywords will benefit.
Some other important factors that are known to help pages rank, include:

• Backlinks
• Relevance

6. Fix The Broken Links 

The pages that lead to a “404 error” are broken links. The most common reasons that cause a broken link to happen include:

• When one renames or moves a web page and forgets to change the internal links
• When the links to content such as PDFs, videos, etc. that have been moved or deleted
• The link to a third party page has changed the URL or moved the page

Although, it may not look like a worry to many, but be assured that a broken link does some serious damage to your website hampering your ranking in search results.
An appropriate action is to monitor Google Webmaster and redirect the ones that are renamed, and fix the others.
Then, make use of “301 redirection”, which helps in transferring old domains to new web address. So instead of displaying the 404 page, “303? will redirect users and search engines to the right page.

7. Review Your Internal Link Structure

Internal links are hyperlinks that are placed on a web page on the same domain. It is important for a website to use internal linking to improve its search ranking. These links are useful for several reasons, such as:

• Website navigation
• Defining the architecture and hierarchy of a website
• Distributing page authority and ranking power throughout the site

8. Double Your Info graphic Power

A lot of data is being generated every second. When a person is presented with such vast amount of information, it becomes difficult to understand and use, let alone remember it.

This is where visual representation of information and data comes into play. The use of Infographics improves the experience of the reader and enables him/her to remember it. Here are some of the reasons why you should use them:

• Makes it easy to explain Complex Data, Facts and Figures through visuals
• You can Share and Link them
• They are never dying Assets and the Infographic Research can be Recycled into a White Paper or Press Releases
• Very helpful to Gain Traction and Links in Complex Industries
• Can be helpful to earn Links form outside your Industry
• You can measure the results and ROI of an Infographic

9. Implement Latent Semantic Indexing (LSI)

SEO has evolved since 2013. Nowadays, with frequent Google algorithm updates, if you want to thrive in search results, you need to continually adapt as an SEO expert.
One of the factors that Google considers, when ranking web pages, is Latent Semantic Indexing (LSI).
LSI is an indexing and retrieval technique that uses a mathematical formula to identify patterns in any given paragraph of text.
In other words, search engines crawl the content of a web page to identify and collate related words and phrases as additional keywords for that page.

In plain English, LSI finds synonyms for keywords. LSI (also known as co-occurrence) can improve your search rankings, because you help Google understand the topic that you’re writing about and how relevant it is to the search query.
The objective of using LSI is to tell Google spiders how to index your content, based on your intent. LSI will essentially bulletproof your rankings and yield significant results for you. An SEO service understands this and so should you.

10. Deep Linking to Internal Pages

Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site pages. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.
Your older blog posts and landing pages that provide immense value on relevant topics can pull in new traffic. As an SEO expert blogger and site owner, you should link to those internal pages frequently.
When you start interlinking pages other than your homepage, you’ll ultimately improve the SEO value for those internal pages and improve their search rankings, even for tough keywords.